Our Story

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Aloha! I’m Lori, an island girl from Oahu raised by two orchid growers (if you Google “Dendrobium Lori Tokunaga,” you’ll see the orchid my dad named after me). I’m a wife and mother, fueled by hugs and coffee. After my little human was born, I launched Letter On! as a creative outlet. It wasn’t long before I dreamed of growing it beyond a side hustle into a company that would have a positive impact on our lives. All because of this print.

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Aloha! I’m Vanessa, who saw Lori’s print and thought to myself, ‘that speaks the truth of who I want to be’. Born and raised in Silicon Valley, I have seen the best and the worst of a growing metropolis. This crowded, fast-paced area takes a lot out of individuals, and the technology that was supposed to make our lives better and more connected seems to do the opposite. Gone is spontaneity, replaced by overscheduled families and under-nurtured individuals. My escape is Hawaii, sometimes with family and sometimes with just the love of my life. Like most people, we don’t have unlimited vacation funds and moving to Hawaii isn’t an option right now.

So, how do we keep the Aloha spirit going all year long?

Over the last two years, we have become much clearer about what we want to bring to this world. We are working to grow She Lives Aloha into a lifestyle. Because we believe life isn’t meant to be merely survived, it’s meant to be lived. We want it to be a company that encourages and uplifts people.

Our mission is to inspire others to be their best selves when they are away from Hawaii, while supporting local artists and small businesses - and ultimately the Hawaiian economy.


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